Ruchi Soya to expand in ready-to-cook

Ruchi Soya Industries, which is into branded refined oils and products made from high-protein soyabean, is planning to expand its ready-to-cook offerings.

The company would launch products like breakfast cereals, tomato concentrate, jellies and soya chunks.

“In two-three years, we would have at least three-four new products in the ready-to-cook category,” said Satendra Aggarwal, chief operating officer of Ruchi Soya Industries.

It would initially test launch the products followed by a selective expansion across the country. Ruchi plans to bring its Nutrella Instant ready-to-cook soya chunks to the south market in the next five months, which it had launched in northern markets a few months ago.