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SAIL to focus on structural steel products to shore up margins

The company hopes to steal a march over secondary steel makers who have an 80% share in the market

SAIL
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A man paddles his rickshaw pasts an advertisement of Steel Authority of India Ltd. (SAIL) at a street in New Delhi, India. Photo: Reuters

Jayajit Dash Bhubaneswar
Public sector steel behemoth, Steel Authority of India Ltd (SAIL), is betting on its speciality structural steel products to shore up margins. With its superior and differentiated product mix of structurals, SAIL hopes to steal a march over secondary steel makers who have a dominant presence in this market with a share of 80 per cent.

“The share of rolled structural sections in SAIL’s overall sales volume was approximately seven per cent in 2016-17. With a capacity of 1.85 million tonnes available from the new structural mills, SAIL will provide a wider option to designers,” said a company spokesperson.

The Maharatna company