Saturday, December 20, 2025 | 01:07 AM ISTहिंदी में पढें
Business Standard
Notification Icon
userprofile IconSearch

Samsonite to tap e-commerce, lean on cheaper brands to expand market share

Samsonite's factory in Nasik currently makes around 80,000 units a month and plans to go up to 100,000 units

VIP Industries, which was set up in 1971, has four factories that together produce nearly five million pieces annually
premium

VIP Industries, which was set up in 1971, has four factories that together produce nearly five million pieces annually

Pavan Lall
The Indian subsidiary of Samsonite, one of the world's largest makers of luggage, is catching up with market leader VIP Industries, with accessories, brisk e-commerce sales and the introduction of a value brand for the mass markets. 

Anushree Tainwala, executive director with Samsonite, says growth has been in line with projections. In calendar 2008 the company's revenue in India was Rs 2.2 billion compared to VIP's Rs 5 billion. Today, it's around Rs 12 billion. VIP's revenue for the year ended 2017 was around Rs 13 billion.

E-commerce, which now accounts for 10 per cent of Samsonite's India sales, the