Samsung gearing up to counter Xiaomi, launching four smartphones

South Korean major is increasing focus on retail to regain top spot

Samsung, the South Korean consumer electronics giant that till recently dominated India’s mobile handset space, is trying to regain the ground it has lost in the past few quarters. To counter the heightened competition from Chinese rivals like Xiaomi, which dislodged it from the top spot nearly after five years in mid-2017, Samsung is lining up new products, increasing focus on e-commerce channels and tightening its grip over retail outlets.

Samsung is coming up with four new models to counter the flurry of successful launches in the affordable segment (Rs 10,000-20,000). The devices, priced at Rs 13,990 and above, offer