Singapore-based bitcoin startup BitX announced today it’s setting up an office in London to build up its presence in Europe’s fintech world.
And it will be doing so under a new name – the startup will henceforth be known as Luno. That includes a new website as well as updated iOS and Android apps.
It’s possible Luno, née BitX, read this blog post lamenting how most bitcoin startup names suck, but the company thinks of it as indicative of where it’s aiming. “Luno” means “moon” in the international Esperanto language and the recently skyrocketing price of bitcoin certainly reflects that
