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Single product sales drive carmakers' growth

Reliance on a single model begins at about 40% and goes up to 80 % in case of some companies

Ajay Modi  |  New Delhi 

Automobile companies Toyota, Renault, Ford, Nissan and Volkswagen have all reported double-digit growth in domestic sales last year. But, there is another common factor among these five leading global carmakers. They all rely heavily on a successful single model for the bulk of their India sales.

The reliance on a single model begins at about 40 per cent and goes up to 80 per cent in the case of some companies. Take the case of Japanese carmaker Nissan. During financial year 2016-17, it got about 40 per cent of its local sales from a single vehicle, the rediGo, the entry-segment car launched ...

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First Published: Mon, May 15 2017. 01:19 IST