Maximum entertainment through OTT platforms tells the India mobile story

The ubiquitous mobile phone has long replaced almost every other form of entertainment in the country and in the process, also steadily overhauled the way we get entertained

The 2020 State of the Mobile report by App Annie, a global analytics and market intelligence firm, puts India right on top in a list of nations, when it comes to app downloads. Between 2016 and 2019, there was a 190 per cent increase in downloads by Indians, which is the highest in the world. Compared to this, globally, downloads went up 45 per cent and China at second place, grew at half the pace at 80 per cent.
 
Break it down further and for the majority of downloaders, the internet is an entertainment zone with the time spent