Smartphone firms storm smart TV market, thanks to low data tariffs

Smart TVs have pre-installed OTT apps and other offerings which serve as a distribution channel for OTTs and earn revenues for the TV brands

Leading smartphone brands such as Xiaomi, Micromax, Redmi (a sub-brand Xiaomi) and OnePlus are set to disrupt the smart television space, which has so far been dominated by electronics giants Sony, LG, Samsung and Panasonic. Internet-enabled smart TVs, which are a relatively new segment in India, are expected to see a major boost on the back of lower data tariffs, which have resulted in a massive uptick in online video consumption.

While Xiaomi is already present in this space, its sub-brand Redmi, whose smartphones are quite popular in India, is expected to launch smart TVs soon. Given the value it offers