Smartphones worth Rs 68 cr sold every hour on e-comm platforms: Redseer

The first week of online festive sales, where various e-commerce firms participated, saw 23 per cent year-over-year sales growth in 2021. This means goods worth $4.6 billion (Rs 32,000 crore) have been sold online from brands and sellers during the festive sales, according to the latest report released by homegrown firm RedSeer Consulting.

RedSeer claimed that it has been seen that Flipkart Group emerged as the leader during the festive sales with an impressive 64 per cent market share.

Earlier, RedSeer Consulting had forecasted a sale of $4.8 billion in the first week of the festive sale. Further, the overall