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Snapdeal ventures into Gourmet category

Consumers can now shop for an assortment of food products and beverages

Anusha Soni  |  New Delhi 

Continuing its category expansion spree, online marketplace giant Snapdeal.com has become the first online major to enter into non perishable food category.

Consumers can now shop for an assortment of food products and beverages including ready to cook items, spreads and jams, wide range of Indian and international groceries, confectionery, chocolates and desserts.

Recently Snapdeal tied up with Tata homes to sell houses online and also entered into a partnership with Croma to sell its electronics products online.

"This launch will further strengthen Snapdeal's leadership as a marketplace and a destination of choice for all kind of products across categories which fulfil customers' both home and business requirements," said Amit Maheshwari, VP Fashion.

The gourmet category will launched with well known chef Sanjeev Kapoor's brand WonderChef.

First Published: Wed, September 17 2014. 16:58 IST
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