Social commerce industry to touch $1.2 trn by 2025 globally: Accenture

Just under two thirds of social media users surveyed said they made a social commerce purchase in the last year, which Accenture estimates to reflect nearly 2 bn social buyers globally

The $492 billion global social commerce industry is expected to grow three times as fast as traditional ecommerce to $1.2 trillion by 2025. Growth is predicted to be driven primarily by Gen Z and Millennial social media users, accounting for 62% of global social commerce spend by 2025, said a new study by Accenture.  

According to Accenture’s report, “Why Shopping’s Set for a Social Revolution,” social commerce means a person’s entire shopping experience — from product discovery to the check-out process — takes place on a social media platform. Just under two thirds (64%) of social media users surveyed said they