Southeast Asia to have a brush with Colgate's herbal toothpastes

The Vedshakti brand, launched by Colgate in India, has now been taken to Thailand

Colgate-Palmolive, which is enhancing its naturals’ portfolio in India, is now exporting some of its herbal products to Southeast Asia, the company’s global chairman, president and chief executive officer, Ian Cook, said during an investor call. 

The move comes as India emerges a key hub for naturals-based products for the company.

Speaking to analysts on Saturday, Cook said the company’s Vedshakti brand, first launched in India two years ago under the Cibaca umbrella, is now being exported to Thailand. “We are calling it Colgate Naturals Panjaved in that market (Thailand) and further expanding our portfolio in the higher price naturals segment there,”