 "(From L to R) BCCI President C K Khanna with Star India Chairman & CEO Uday Shankar and Member of Committee of Administrators (BCCI) Diana Edulji at the auction for IPL media rights in Mumbai on Monday. Photo: PTI")
In a clean sweep, STAR India has snapped up the global media rights to the Indian Premier League (IPL), with a composite global bid of Rs 16,348 crore for five seasons (2018-22), pipping to the post 12 rivals.
With this win, STAR India has become the undisputed king of cricket broadcasting in the country, unseating its arch rival Sony Pictures Networks, which held these rights for the past 10 years.
The win was crucial because STAR India’s rights to the cricket matches that India plays in the country under the aegis of the Board of Control for Cricket in India
