Tata Starbucks, the 50/50 joint venture between Starbucks Coffee and Tata Global Beverages is launching the first Starbucks store in Pune this Sunday. Taking the total number of Starbucks outlet in India to 21.
Celebrating the cultural history of the city, this flagship store is located off North Main Road at Koregaon Park – a popular neighborhood in Pune – and promises to offer coffee lovers an enriching and elevated coffeehouse experience.
“We are thrilled to open doors to our first store in Pune and extend the unique Starbucks Experience to more customers in India. We remain committed to the India market and will continue to work thoughtfully to open stores in locations where more and more customers can enjoy an enriching and elevated coffee experience, delivered by our passionate baristas,” said Avani Davda, CEO, Tata Starbucks.
To create a local connect, Starbucks has tried and incorporated several local themes into the décor as well as the cuisine. This store located in Koregaon Park is housed in a traditional bungalow encircled with trees which pairs the brand with the city of Pune. Copper, a primary resource traced to the earliest history of this city, has been weaved throughout the store to honor the rich cultural and copper heritage of Pune.
The two storied store has been designed to reflect the rich historical architecture of the city and the interiors of the store embrace and celebrate the local culture with the use of railings, displayed antiques and copper. The elevations in the exterior of the store are attractively designed to reflect the shadows of the Gum trees surrounding it, along with the traditional Indian swing which is popular throughout Pune.
The store will serve espresso’, sourced and roasted in India for India and will offer specially designed food offerings to appeal to the customers in Pune. The store will also offer a broad beverage portfolio to include a wide range of Starbucks signature beverages, Tata | Tazo tea, in addition to the Indian Espresso Roast that is sourced locally through the coffee sourcing and roasting agreement with Tata Coffee.
Starbucks entered the Indian market in October 2012 and currently operates twenty stores in India across Mumbai, Delhi NCR and Pune.