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Tata Sons mandates Adfactors to manage public relations of its major firms

The financial details of the mandate were not disclosed

Press Trust of India  |  New Delhi 

Tata, Adfactors
A private security guard stands at the exit gate of the headquarters of Tata Consultancy Services (TCS) in Mumbai | Photo: Reuters

has mandated PR agency to manage and communications for some of the conglomerate's major companies, including Tata Sons, and

The mandate, which will take effect from February 1, is for some of the firms including Tata Consultancy Services, Tata Steel, Tata Chemicals, Indian Hotels, Tata Power, Tata Global Beverages and Titan, as well as and Tata Trusts, said in a statement.

However, the new assignment to does not include the account for Tata Motors.

The financial details of the mandate were not disclosed.

The account was earlier handled by PR firm in association with Rediffusion. had bagged the Tatas mandate in 2011.

Prior to that, the mandate was with the Vaishnavi group of Niira Radia, who shut down her PR business after landing in a controversy triggered by the leak of her alleged taped conversations with various prominent people at the height of '2G scam'.

The Tata group has over 100 independent operating with presence in more than 100 countries. In 2016- 17, the revenue of Tata companies, taken together, was USD 100.39 billion with employee strength of over 6.95 lakh.

Founded in 1997, Adfactors is among the leading PR agencies in the country. It services over 300 clients, including large Indian and multinational corporations.

First Published: Mon, January 15 2018. 21:03 IST