TCS enters strategic partnership with OTT streaming platform SonyLIV

TCS will enhance its core OTT platform to leverage AI and ML to provide personalised experiences to users. It will also help SonyLIV use data and insights to monetise content

IT services major Tata Consultancy Services (TCS) entered into a strategic partnership with India’s premier OTT streaming platform, SonyLIV, to help create an innovative business model enabled by digital technologies, enhance customer experience, and pave the path to future growth.

The partnership will leverage TCS’ next-gen digital capabilities, global expertise, domain knowledge and innovation ecosystem to define SonyLIV’s platform transformation roadmap for India and global markets. TCS will help enhance its core OTT platform to leverage AI and machine learning to provide personalized experiences to subscribers across devices. It will also help SonyLIV use data and insights to monetize content and