 "The nuts, bolts and bottlenecks of setting up an e-pharmacy in India")
Few would disagree that selling drugs online is a killer of a business that has the potential to literally change the way in which prescription drugs and other formulations are dispensed in the country. Yet, setting up an e-pharmacy has become much more complex than, say, establishing an online business selling consumer goods or financial services. The key reason for this is the highly ethics-driven regulatory environment in which an e-commerce pharma enterprise resides -- or is likely to reside in once the new rules kick in.
The existing scenario
It isn't as if e-pharmacies have not been existing in
