This Bhopal start-up shows how to achieve scale in sale of organic produce

A start up in Bhopal illustrates how achieving scale in sale of organic produce is easier said than done

There are three common problems that Indian agriculture suffers from. One is the presence of middlemen resulting in lower yields to farmers, a second is vagaries of the monsoon and other unpredictable developments that may ruin the crop and a third is heavy use of pesticides that are harmful for human consumption. As and when organic options are available, they are too expensive for most.

It is with intention of tackling all these in whatever small way he could that Prateek Sharma left his job as a banker after ten years and started his farming venture in Bhopal. In 2016,