Traders plan countrywide stir against festive e-commerce discounts

At least 15 trader and retail organisations are planning to launch a countrywide agitation if e-commerce companies continue with mega sales and keep offering deep discounts in the upcoming festive season.

Alarmed by advertisements and ongoing sales organised by major e-commerce players, trader bodies have decided to approach Union Finance Minister Nirmala Sitharaman and Commerce Minister Piyush Goyal to stop the online firms from resorting to predatory pricing. 

According to traders, they will meet the ministers over the next few days and chart out instances of violations of various rules by the e-commerce firms. 

Trader associations, including Confederation of All India Traders (CAIT),