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Traditional brands bank on e-commerce platforms to reach customers

These firms are discovering new frontiers and consumers with the help of Flipkart, Amazon

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Walmart-owned Flipkart is hosting its biggest six-day flagship festive sale ‘Big Billion Days’ (BBD) and its rival Amazon is conducting a month-long ‘Great Indian Festival’

Peerzada Abrar Bengaluru

2 min read Last Updated : Oct 20 2020 | 6:05 AM IST

With coronavirus restrictions playing a spoilsport for physical retail, an increasing number of regional brands are banking on e-commerce platforms such as Flipkart and Amazon to reach customers on a massive scale during the festive season.

Walmart-owned Flipkart is hosting its biggest six-day flagship festive sale ‘Big Billion Days’ (BBD) and its rival Amazon is conducting a month-long ‘Great Indian Festival’ (GIF).

These brands are selling products ranging from traditional silk saris, footwear to work-from-home furniture. The pandemic has accelerated the shift to online retail. The huge growth of e-commerce is driven by consumers in tier-2 and tier 3 towns. These brands

Topics : Coronavirus E-commerce marketplace Flipkart Amazon

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