TVS Motor ups presence in Central America; ropes in Grupo Q as partner

Active Motors will help Indian firm to strengthen business in Nicaragua and Costa Rica, say the two

India’s TVS Motor Company, the flagship of the $8.5 billion TVS Group, said on Thursday it has a new distribution partnership with Active Motors SA for Nicaragua and Costa Rica to expand its business in Central America further.

Active Motors SA, a subsidiary of Grupo Q, will support TVS Motor with dedicated sales, service, spares and customer relationship management (CRM). It will facilitate opening three flagship outlets and about 50 TVS dealerships in Nicaragua and Costa Rica. TVS Motor has experience in Central America, working in Guatemala, El Salvador and Honduras.

“Central America is an important market for TVS Motor