Uber gearing up to launch in Pakistan

Uber is looking for a 'general manager,' an 'operations and logistics manager' and a 'marketing manager' for operations in Lahore reports Tech in Asia

Today, Uber’s career page points to a few interesting vacancies, which would suggest they’re set to enter Pakistan. The online taxi behemoth is looking for a ‘general manager’, ‘operations and logistics manager’, and a ‘marketing manager’, for Lahore, the country’s second-largest city. When, or if, it will arrive is still not 100% clear, but this is a promising sign.

I’ve argued before about how Pakistan’s growth trajectory seems to suggest it’s a market ripe for disruption in the online taxi hailing space. Macroeconomic conditions aren’t very different to those of India, where Uber recently announced plans to invest $1 billion in an effort to wrest control. And this is a market generally exploding all over Asia, with three unicorns in China alone.
 

 

Pakistan, with an estimated population of 200 million, is a market largely untapped when it comes to taxi apps. There have been efforts in the past, with Rocket Internet-backed EasyTaxi as well as homegrown start-ups such as Savaaree, but they’ve largely failed to make enough of a dent. However, with explosive growth of high-speed internet and Uber’s demonstrated willingness to tweak its model for accepting cash payments, there seems to be no reason why a concerted effort won’t work in Pakistan.

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This has been sourced from Tech in Asia. You can access the article here.