In a new television ad, Uber’s chief executive, Dara Khosrowshahi, pledges to move the ride-hailing giant beyond its bad-boy past. “One of our core values as a company is to always do the right thing,” declares Mr. Khosrowshahi, who joined the business nine months ago.
But in Southeast Asia, “the right thing” is a matter of interpretation.
Uber’s abrupt exit on March 25 from eight countries — a month after Mr. Khosrowshahi publicly promised to “continue to invest very aggressively” in the region — has left regulators, drivers, riders and employees feeling bruised and disrespected.
Mr. Khosrowshahi’s decision to quit

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