Urban Ladder ropes in former Croma CEO Ajit Joshi to head offline push

Joshi will join as the President and chief operating officer of the firm

Furniture e-tailer Urban Ladder has appointed former Croma MD and CEO Ajit Joshi as its new Chief Operating Officer as it looks to build its offline presence ahead of the launch of behemoth IKEA's first India store in December.

A veteran with over 30 years of experience in retail, Joshi most recently served as the CEO of Reliance Industries Ltd's Bandra Kurla Complex (BKC). In the role, he was overlooking the development Asia's second-largest real estate project, which housed a luxury mall, convention centre, numerous cinema halls and restaurants.

At Urban Ladder, Joshi will oversee the company's offline expansion, where it has