Users can now personalise ad experience with Google My Ad Center

Users will also have the ability to turn off ads personalization completely from easy-to-find controls on My Ad Center

Google on Thursday announced the global roll-out of My Ad Center for Google Search, YouTube, and Discover to allow users to personalise their ad experience and businesses to thrive in a privacy-first environment.

Users can now choose to block sensitive ads and learn more about the information used to personalize their ad experience and control it based on preferences.

The key new features of My Ads Center include more controls for activities used to personalize ads to provide users more direct control over which data sources, specifically web and app activity, and YouTube history, are used to personalize their ads