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As part of its strategy to increase revenue from international roaming, Vodafone India today launched two international roaming packs for both pre-paid and post-paid users travelling across 53 countries, including UK, US, UAE, Thailand and Singapore.
The roaming packs will reduce data rates by about 95% and voice call rates by about 78%, as compared with the existing rates. The packs are available for a rental of Rs 599 and Rs 1,499 for post-paid customers (validity of 10 and 30 days), respectively. The plans will be same for all the 53 countries for internal roaming.
“We are looking at bigger volume. Not only our existing customers will call more, we hope to get substantial addition in terms of new customers,” said Vivek Mathur, Chief Commercial Officer, Vodafone India. The company hopes that volume (both data and voice calls) of international roaming is expected to grow five to 10 times over the next few months. In terms of revenue, Vodafone currently gets about two% from international roaming.
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Vodafone India had reported revenues of about Rs 36,000 crore for the financial year ended March 31, 2013.
“With these new international roaming packs, we are offering unmatched value, convenience and huge savings to our customer segment that travels abroad for both leisure and business,” said Mathur.
Pre-paid users can avail the offer through recharge vouchers of Rs 673 and Rs 1,684 (validity of 10 and 30 days). The company said with the packs, customers can access data for Rs 30 per MB on international roaming.
The prevailing rate for data is Rs 563 per MB on international roaming. Local outgoing calls can be made for Rs 15 per minute as compared to Rs 70 per minute. International outgoing calls will be charged at Rs 30 per minute and incoming calls will also be charged for Rs 30/minute.
| Earlier rate | New rate with pack offerings | |
| Local outgoing | Rs 70 | Rs 15 |
| International outgoing calls | Rs 140 | Rs 30 |
| Data/MB | Rs 563 | Rs 30 |
