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Vu TV refocuses its sales strategy on emerging market of high earners

Vu Store went live on December 1, and is housed in a new retail business called VU D2C Private Limited

Topics
TV market | Devita Saraf | Television

Pavan Lall  |  Mumbai 



Devita Saraf
Devita Saraf broke the mould when she began Vu TV, bec­oming her own ‘model-CEO’

In the crowded premium TV market, dominated by mega-brands such as Sony, Samsung, LG and Panasonic, home-grown Vu TV is a minnow. It made a modest debut in 2006 and has been retailing its products that mostly consist of large premium televisions (that cost between Rs 30,000 and Rs 300,000) through offline and brick-and-mortar locations spread across 800 stores nationwide. From this month, it is looking to add a new channel to its sales network: Direct-to-consumer, or D2C.

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First Published: Sat, December 04 2021. 06:05 IST

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