Walmart-owned Myntra launches one-of-a-kind 'Teens Store' on its platform

The store will offer over 20,000 styles from more than 100 domestic and international brands, specific to teen fashion

Walmart-owned online fashion retailer Myntra has launched a one-of-its-kind, dedicated shopping alley for teenagers on its platform called ‘Teens Store’. The roll-out of this dedicated store for teens is aimed towards fulfilling a wide gap and addressing specific needs of teens in the market who seek to experiment with trendy fashion more often and have varied requirements in styles, size, brands and fitting. The ‘Teens Store’ on the Myntra app will cater to all their wardrobe needs under one roof, alongside a host of other value adds that makes shopping effortless and instantly gratifying.

The ‘Teens Store’ will house a curated