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Walmart to offer free streaming video on Flipkart Plus, challenge Amazon

Its Flipkart unit plans to unveil the service in coming months

Walmart, Amazon making 'global entrepreneurs' of small Indian businesses
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Saritha Rai | Bloomberg
Walmart Inc.’s Flipkart plans to start a free Indian video streaming service in coming months, escalating a fight with Amazon.com Inc. by borrowing its arch-foe’s tactics.

India’s biggest online retailer plans to roll out video streaming for members of its Flipkart Plus loyalty program by September ahead of the peak Diwali shopping season, people familiar with its plans said. The service is currently in beta mode, the people said, asking not to be identified discussing internal strategy.

Flipkart Online Services Pvt is getting into a red-hot market but playing catch-up by taking a page from Amazon’s playbook. The U.S. retailer’s