Cult.fit acquires Gold's Gym fitness chain in India, value of deal unknown

In December, food delivery company Zomato invested $100 million in Cult.fit, as part of a Series F fundraise of $150 million, making the health start-up a unicorn

Wellness unicorn Cult.fit becomes Gold's Gym franchise owner in India
Premium

Gold’s Gym is the second largest player in fitness in India with more than 140 outlets in over 90 cities

Deepsekhar Choudhury Bengaluru
Health and wellness start-up Cult.fit has picked up a majority stake in F2 Fun & Fitness India, thereby becoming the master franchise partner for Gold’s Gym in India. The companies did not disclose the value of the deal.

In December, food delivery company Zomato invested $100 million in Cult.fit, as part of a Series F fundraise of $150 million, making the health start-up a unicorn with a valuation of around $1.5 billion. Zomato has a 6.4 per cent stake in the company after the deal.

Cult.fit said its endeavour is to continue scaling its business nationally, across non-metro cities and towns, as well as house brands like Gold’s Gym into its network to further propel their growth in the coming

First Published: Feb 14 2022 | 1:29 PM IST

Explore News

To read the full story, subscribe to BS Premium now, at just Rs 249/ month.

Key stories on business-standard.com are available only to BS Premium subscribers.

Register to read more on Business-Standard.com