Why Facebook, Reliance Jio deal is a wake-up call for Amazon, Flipkart

Reliance Jio-Facebook deal is an attempt to marry e-commerce with social media, say analysts.

As Facebook, the world’s largest social media company, invests $5.7 billion for a 9.99 per cent stake in Reliance Jio Platforms, the deal is also seen as a powerful alliance to take on formidable players in e-commerce and payments space such as Amazon, Flipkart and Google.
 

The partnership is expected to help Mukesh Ambani-led Reliance’s e-commerce venture JioMart to take on players such as Amazon and Flipkart in the Indian online commerce market, backed by Facebook. According to industry insiders and analysts, the market opportunities for online commerce in the country is expected to touch $200 billion by 2028 from