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Cola war looms as Campa returns; distributors fear for their margins

In an announcement last week, Reliance Consumer Products launched Campa with three flavors: cola, lemon, and orange. The drinks have been launched in Andhra Pradesh and Telangana

BS Web Team Business Standard New Delhi
Campa Cola
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Leading Indian distributors have registered their protest against the price war between FMCG companies. The distributors fear that the tussle between these companies will eat up their margins. The dev
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First Published: Mar 17 2023 | 11:17 AM IST

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