Cola war looms as Campa returns; distributors fear for their margins

In an announcement last week, Reliance Consumer Products launched Campa with three flavors: cola, lemon, and orange. The drinks have been launched in Andhra Pradesh and Telangana

Leading Indian distributors have registered their protest against the price war between FMCG companies. The distributors fear that the tussle between these companies will eat up their margins. The development has followed the launch of Campa Cola by Reliance Consumer Products at prices lower than all national brands, The Economic Times (ET) has reported.