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With customer behaviour changing, Eno & Sensodyne lace up for digital race

With the creative ecosystem being overhauled in a lockdown, GSK Consumer refurbishes the digital branding toolkit

Topics
GSK Consumer Health | Brands | digital brand

Arundhuti Dasgupta  |  Mumbai 



eno, sensyone, GSK Consumer healthcare
The company has been continuously testing the effectiveness of their campaigns for Eno and Sensodyne to optimise the messaging and maximise impact

Trust can be an elusive ally in a lockdown; ask that have spent years nurturing their customer base only to lose them to private labels or a local start-up as the pandemic overturns routine alliances and habits. Hence, given the shifting consumption priorities, changing brand allegiances and erratic purchase behavior (forced upon by fear and panic and as much by broken supply chains), are reimagining their pact with the consumer. And for two of GSK Consumer Healthcares flagship labels, Eno and Sensodyne, this has meant bringing a sharper focus to their digital marketing playbooks and the stories their tell.

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First Published: Fri, June 05 2020. 00:28 IST

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