Young, male and metropolitan: The face of the Indian OTT viewer

Bengaluru, Delhi, Mumbai, and Hyderabad account for 33% of the total active paid subscriptions, finds a survey

At 9.7 million people a month, Delhi has the largest OTT (over-the-top) audience in the country, closely followed by Mumbai at 9.3 million and Bengaluru at 8.7 million. These three cities also have the maximum penetration of OTT platforms and together constitute 8 per cent of the 353 million monthly audience in India, says The Ormax OTT Audience Report, 2021. 

Bengaluru, Delhi, Mumbai, and Hyderabad account for 33 per cent of the total active paid subscriptions in the country, the report says.

The first-ever mapping of the Indian audience for streaming video – defined as people who have watched video on OTT