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YouTube's creator ecosystem contributed Rs 6,800 cr to Indian GDP

The number of channels on YouTube in India with over 100,000 subscribers at 40,000, represents a growth of over 45 per cent y-0-y.

Photo: Bloomberg
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Photo: Bloomberg

Shivani Shinde Mumbai
YouTube’s growing creator ecosystem contributed Rs 6,800 crore to the Indian GDP and supported 683,900 full-time equivalent jobs in India in 2020, said an independent report by Oxford Economics, which was released by YouTube. The number of channels on YouTube in India with over 100,000 subscribers at 40,000, represents a growth of over 45 per cent y-0-y.

YouTube, today, unveiled a new report by independent consulting firm, Oxford Economics, that further added that in addition to the revenue generated on YouTube, a creator’s presence on the platform can help them get a global fanbase, push boundaries and explore multiple revenue