Zomato cracks down on cloud kitchens running 10+ brands from single spot

Food aggregator Zomato is now going to manually check the physical location of any cloud kitchen running more than 10 brands out of a single location. Approved restaurant partners that “provide a great experience” will be added to a whitelist.  

The crackdown comes after a blog post uncovered a Bengaluru cloud kitchen running some 200 different brands.

“Over the past few weeks, we have been engaging with the National Restaurant Association of India (NRAI) and the other restaurant partners to formulate the right approach to curb these practices,” said Zomato co-founder Mohit Gupta in a blogpost.

“It is imperative for us to work