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Zoojoo.be has raised $1 million (Rs 6.4 crore) from US-based venture capital fund RoundGlass Partners.
Zoojoo.be builds web and mobile-based apps that use gamification and social collaboration to help users form healthy habits.
The investment will be used for product enhancements, said the Bengaluru-based startup incubated at NS Raghavan Centre for Entrepreneurial Learning (NSRCEL) at Indian Institute of Management, Bangalore.
The app targets enterprises to create healthy habits among its employees. The platform has over 35,000 users across clients like Mindtree, Unisys, GE, etc and has operations in India and the UAE.
Avinash Saurabh, co-founder and chief executive officer of zoojoo.be, said: "Our mission is to measurably and quantifiably improve the wellbeing and happiness level of the workforce."
Avinash Saurabh, co-founder and chief executive officer of zoojoo.be, said: "Our mission is to measurably and quantifiably improve the wellbeing and happiness level of the workforce."
"I believe that Zoojoo.be's wellness app with its behavior changing approach will help users bring a positive change in their habits. The solution with its incentive models and personalised wellness plans will revolutionise the approach of individuals towards their personal wellbeing," said Gurpreet Singh, founder of Seattle-based RoundGlass Partners.
The venture firm focuses on startups to make healthcare more accessible and affordable for the masses.
