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31% of TV owners in India are in the 5 southern states: BARC India survey

Broadcast India 2018 survey conducted by joint industry body BARC India reveals that the five southern states - Andhra Pradesh, Karnataka, Kerala, Tamil Nadu and Telangana have 259 million TV owners

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Urvi Malvania Mumbai
Broadcast Audience Research Council of India's (BARC’s) India recently released Broadcast India (BI) 2018 Survey that reveals the number of individuals owning TV in the five south states - Tamil Nadu, Andhra Pradesh, Telangana, Karnataka and Kerala, are 259 million, up 8 per cent from 2016. This means that 31 per cent of total TV owning individuals are present in these five states. The TV owning individuals in North is 209 million, West is 221 million and East is 146 million.

BARC India’s BI 2018 Survey was conducted covering 300,000 households, approximately 4300 towns/villages and 68 per cent of the urban market.


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First Published: Aug 29 2018 | 4:21 PM IST

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