You are here: Home » Current Affairs » News » National
Business Standard

Commercial break: Television ad volumes rise 12% in July-August, shows data

BARC says sports properties like the Indian Premier League will bring more advertisers on air, as will high-impact properties such as Kaun Banega Crorepati and Bigg Boss

Topics
advertisements | Indian Premier League | Kaun Banega Crorepati

Viveat Susan Pinto  |  Mumbai 

advertisements, ads, regulation, regulator, BARC, TV viewership, ratings, TRP
The return of original programming on entertainment channels augurs well for advertising on television, BARC says

Television ad volumes showed a 12 per cent rise in July-August from pre-Covid levels, as firms reverted to brand-building and promotional activities after the lockdown between April and June.

Data by Broadcast Audience Research Council (BARC) shows that the number of advertisers steadily increased between July and August, and was expected to grow as the festive season gets going.

BARC says sports properties like the will bring more advertisers on air, as will high-impact properties such as and Bigg Boss, expected to start next month.

The return of original programming on entertainment channels augurs well for advertising on television, it says.


chart


chart

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Thu, September 10 2020. 00:58 IST
RECOMMENDED FOR YOU
.