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Commercial break: Television ad volumes rise 12% in July-August, shows data

BARC says sports properties like the Indian Premier League will bring more advertisers on air, as will high-impact properties such as Kaun Banega Crorepati and Bigg Boss

Topics
advertisements | Indian Premier League | Kaun Banega Crorepati

Viveat Susan Pinto  |  Mumbai 



advertisements, ads, regulation, regulator, BARC, TV viewership, ratings, TRP
The return of original programming on entertainment channels augurs well for advertising on television, BARC says

Television ad volumes showed a 12 per cent rise in July-August from pre-Covid levels, as firms reverted to brand-building and promotional activities after the lockdown between April and June.

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First Published: Thu, September 10 2020. 00:58 IST

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