Love in the times of Tinder: Why swiping is so tempting

According to Tinder, the app boasts 1.4 bn 'swipes' a day and is available in over 196 countries

In America, 60 percent of digital media consumption now occurs on mobile or tablet devices instead of desktop computers. As people and technology have become increasingly mobile, so have their efforts to find love and sex. According to app analytics website AppAnnie, the dating application Tinder is one of the most popular tools to pursue modern romance and has been ranked as the most downloaded lifestyle app in America for nearly two years.

As a social psychologist, I’ve focused my research on exploring why Tinder – as one of my interview participants put it –