Madurai to Agra, smaller towns witness strong growth in sales of medicines

In terms of launches, around 68% have been in acute therapy in last 12 months, data shows

Medicine sales grew at a fast clip in smaller cities like Madurai, Meerut, Agra, and Varanasi in the last 12 months. The domestic pharmaceutical market, overall, has grown 12.3 per cent in this period, according to data from IQVIA MAT for April.

MAT refers to the moving annual turnover or the turnover of the last 12 months. The data further showed that the top 30 cities contributed around 32 per cent to sales.

Agra, Madurai, Jaipur, Meerut, and Varanasi were the fastest growing markets among the top 30 cities. Larger cities like Kolkata, Delhi, and Mumbai have grown at a slower pace