Meet the MP who sends birthday cards to each person in his constituency

Om Birla, BJP's data-crunching lawmaker from Kota, maintains a record of every voter and his needs

What does one need to win an election in India? Money power, say some. Others believe it is muscle power that counts. Yet others, the more idealistic ones, insist that it is hard work at the grassroots level, honesty and accountability that win the trust of people and, thereby, elections.

But, there also are other things to be taken care of; or so it seems when you meet Om Birla, a member of Parliament representing the Kota constituency in the Lok Sabha. The next general elections might still be two-and-half years away, but Birla has already started his ground work