Mobile ad spend to grow 59% by 2020 as smartphones and internet drive surge

A report by Dentsu Aegis Network-owned social and digital media agency WATConsult estimates mobile advertisement spending in India would growth at 59% CAGR

With a rapid adoption of smartphones and the availability of affordable internet services, the spending on mobile advertisements in India is expected to grow at a compound annual rate (CAGR) of 59 per cent and reach at Rs 13,325 crore by 2020, according to a report by the Dentsu Aegis Network-owned social and digital media agency WATConsult.

The report says mobile advertisements are perceived to be more useful but less engaging when compared with desktop ads. However, mobile advertisements are most viewed on smartphone screens, with 75 per cent of respondents preferring to watch these ads using smartphone, against 42