Sonu Sood most popular in IIHB survey on celebrity performance in lockdown

Akshay Kumar got a positive rating of 68.4 per cent amongst corporates and a score of 78.7 per cent amongst consumers.

Bollywood actor Sonu Sood has topped the list, followed by Akshay Kumar and Amitabh Bachchan on second and third positions, respectively, on The Indian Institute of Human Brands (IIHB) survey on the performance of celebrities during the lockdown.

IIHB interviewed 110 corporate and reached out to 550 consumers to rate the performance of celebrities.

Sood was rated best with a 78.5 per cent positive rating by corporates and a 86.4 per cent positive rating by consumers for his efforts to help migrant workers.

Akshay Kumar got a positive rating of 68.4 per cent amongst corporates and a score of 78.7 per cent amongst