Business Standard

TikTok ties up with WWF-India for Earth Hour

TikTok is the official online media partner for WWF-India's #Bee4ThePlanet challenge in India, which encourages people to pledge their support to biodiversity conservation


Neha Alawadhi New Delhi
Short video platform TikTok and NGO World Wide Fund for Nature (WWF)-India  have tied up to promote Earth Hour 2019, aimed at building awareness about environmental issues among India's youth. 

TikTok is the official online media partner for WWF-India’s #Bee4ThePlanet challenge in India, which aims to encourage people to pledge their support for the cause of biodiversity conservation by helping reduce plastic pollution, paper, and water wastage.

 TikTok users will see the fun bee sticker created especially for this campaign along with the hashtag ‘Bee4ThePlanet’. Users have already published videos to show their support, which has almost 3 million views on TikTok,

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Mar 28 2019 | 3:30 PM IST

Explore News

To read the full story, subscribe to BS Premium now, at just Rs 249/ month.

Key stories on are available only to BS Premium subscribers.

Register to