If you are racking your brain over the enabling factors that would help women get ahead in the workplace, the answer is simple: It is sheer hard work. That's a key finding of Ipsos' global survey "World Questions: What helps or hinders women’s equality". The next two factors in order of priority are intelligence and qualification — the same as most men. The survey shatters myths and provides insights that could help marketers put out the right communication targeted at women. Interestingly, the factors that work best for Indian women are different from those that work best for women globally — it is qualification and confidence at No 1 and No 2 spots for Indian women. And what hinders their progress? Employers not addressing the issue of gender pay gaps and not helping them balance their work and care responsibilities, they said. In this, the views of Indian women participating in the survey coincided with her global counterparts.

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