Xiaomi watch out: Salman Khan heating up smartphone battle with BeingSmart

A manufacturing plant in China has been selected along with the initial phone models

Bollywood superstar Salman Khan is gearing up to launch a smartphone brand dubbed as ‘BeingSmart’ in India.

According to a report in The Economic Times, Salman’s new smartphone venture would focus on smartphones aimed at entry and mid-range levels. He has reportedly been building an operational management team for the venture, which would be headed by professionals with working experience in companies like Samsung and Micromax.

A manufacturing plant in China has also been selected to build handpicked models that will carry the ‘BeingSmart’ tag.

The smartphones will be sold through online channels and 'Being Human' retail stores initially. 'Being