40% Indian consumers getting supplies delivered via e-commerce, local shops

If this consumer behaviour continues, malls and traditional retailers that rely for sales primarily on store visits will have to change their models and value proposition to cater to this new model.

Although Covid-19 lockdown has ended, 40 per cent Indian consumers are still getting a majority of their essential and non-essential supplies home delivered via e-commerce platforms or local stores. Majority of the consumers are ordering via e-commerce and home delivery services to minimise exposure to others and for convenience, according to a new survey by community platform LocalCircles.

Consumers were asked how they were buying a majority of their essential and non-essential supplies. About 21 per cent said they were buying from e-commerce sites, 19 per cent said they were getting home delivery done from retail and local stores, while