45% growth in active internet users in rural India since 2019: Study

The study revealed that female active internet users grew by a whopping 61% since 2019

There has been a 45 per cent growth in ‘active internet users' in rural India since 2019, according a study by Nielsen, a global company for audience measurement, data and analytics.

The Bharat 2.0 Internet report said that female active internet users grew by 61 per cent since 2019. The report said that India has 646 million active Internet users aged 2 years and above as of December 2021.

Rural India has 352 million internet users--almost 20 per cent higher than urban. The study also revealed that almost 60 per cent of the rural population is still not actively using