Bharat is affluent, educated and digitally savvy: Sharechat Report

The finding shows 29% of Bharat users post content daily at least once as compared to 22% of India users; 39% of Bharat uses social media as primary news source

Bharat users are on par with India users when it comes to participating in online financial activities. In terms of choice of payment mode, Bharat users are adept at using UPI for online transactions and have a lead over India users in terms of net-banking and debit cards transactions online, said a report by ShareChat.

The report ‘Bharat-The Neo India’ in association with Group M further added that among Bharat users, 56% use UPI and 49% use mobile wallets multiple times a week. Breaking away from traditional means, Bharat users are investing in stocks, mutual funds, e-gold and even cryptocurrency.

The report